Giving to Heritage was The Heritage Alliance’s exciting training programme for fundraisers in the heritage sector, which ended in 2017, but its legacy led to many successful heritage projects and initiatives (see the full report on Giving to Heritage programme here). Working in partnership with the Institute of Fundraising, the programme represented a major step change in fundraising to help secure a productive future for many of our heritage assets.
Along with other advice about the training opportunities that have run across the two-year project, over 30 recorded webinars are still available to watch on the website.
In this webinar, Claire Routley, an Institute of Fundraising trainer and consultant, provides an introduction to Legacy Fundraising for Heritage and research available in the field generally. Mary Atkins, Head of Fundraising at the Country Trust, also offers guidance on how to take research findings and convert them into a simple but effective legacy campaign.