Our Strategy

Our vision is for a society in which England’s historic environment and wider cultural heritage is valued, supported and able to enrich everyone’s lives. The Alliance will make a leading contribution to bring about our shared vision and ensure the sector emerges from the Covid-19 crisis inspired and equipped to be better than ever before.

We focus our efforts on 4 interrelated strategic objectives:

To find out more about each strategic objective, please click on the segment of the Venn Diagram. To view the full strategy (PDF), please click on the centre of the Diagram.


2021 - 2024 Strategy

2021 - 2024 Strategy


We will independently and boldly champion the needs and aspirations of the sector to persuade others, including public bodies, to support our specific policy objectives for the benefit of the sector and society at large.

Communicating & Connecting:

We will maintain and develop high-quality information resources on policy, good practice and research. We will broker networking and collaboration within and beyond the sector to:

  • encourage new ways of working

  • support shared learning and skills/career development

  • promote the importance and value of the sector

Sustainability & Resilience:

Building on our insights into the sector’s distinctive needs we will work in partnerships to inspire, lead and build the capabilities of our members, the wider sector and the Heritage Alliance itself to be more sustainable and resilient.


We will use and develop further our high quality, evidence-based insights into the sector and its value, impacts, needs and aspirations, to lead innovation, enhance our advocacy and communications, and to support the sustainability, resilience and vibrancy of the sector.

Previous Strategies


2016 - 2020 (PDF)


2012 - 2015 (PDF)


2009 - 2012 (PDF)


2006 - 2009 (PDF)


Realising the Power of Heritage
[2016] (PDF)