Over £3m raised by heritage projects due to ‘Giving to Heritage’ training

An independent evaluation on the Giving to Heritage (GTH) programme has reported that heritage projects have raised £3.15m directly attributable to participation in GTH’s affordable fundraising training. GTH funding has had a transformative effect for the heritage sector – many of the organisations that took part could not have afforded fundraising training otherwise.

The evaluation, carried out by Consilium Research, noted that the £3.15 million raised so far will continue to increase year on year as new fundraising strategies are developed and implemented. The evaluation also reported that confidence and skill levels in heritage fundraising and capacity building have increased substantially due to the GTH training.

The Heritage Alliance (THA) and Institute of Fundraising (IoF) created the Giving to Heritage programme thanks to generous ‘Catalyst initiative’ funding from the Heritage Lottery Fund, Arts Council England and DCMS. The c£750,000 of grant funding has enabled over 1,700 individuals representing over 800 heritage organisations to access fundraising training and capacity building opportunities which included workshops, executive coaching, one-to-one support and webinars.

The success of the first ever project between the IoF and the heritage sector demonstrates the dramatic impact of seed funding which allows umbrella organisations like The Heritage Alliance to create innovative capacity building programmes. See the case studies in the notes to editors section below for more information and quotes from GTH attendees.

The Heritage Alliance and Institute of Fundraising are keen to hear from funders and donors who can help continue this important work. The scheme is now closed for live training, but you can continue to use resources and view webinars at the Giving to Heritage Website.

Ros Kerslake, Chief Executive of the Heritage Lottery Fund, said: “Thanks to National Lottery players Giving to Heritage has offered heritage organisations the tools to develop longer-term financial independence. It is great to see such positive findings from this evaluation, and we look forward to seeing continued benefits for the entire sector resulting from the GTH training”.

 Loyd Grossman, Chairman of the Heritage Alliance, said: “We’re delighted that this evaluation has so clearly demonstrated the impact of funding training for small organisations. The GTH programme has successfully helped the heritage sector become more self-sufficient. We’re grateful for the transformative role the Heritage Lottery Fund has played in supporting our sector’s future. We would welcome new investment to continue to allow GTH to spread best practice in the heritage sector.”

Peter Lewis, IoF Chief Executive, said: ‘At a time when many smaller charities are struggling, this evaluation highlights the transformative impact that high quality fundraising training can have.  We are very grateful for the support of the Heritage Lottery Fund for this programme, which this report shows has made a tremendous difference to the sustainability of these heritage organisations allowing them to continue and to expand their vital work’.

A summary of the evaluation is here or you can read the full document here.