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Giving to Heritage

Giving to Heritage is The Heritage Alliance’s exciting training programme for fundraisers in the  heritage sector. Working in partnership with the Institute of Fundraising, it represents a major step change in fundraising to help secure a productive future for many of our heritage assets.

Who is it for?

This training programme is for any member of staff, volunteer, committee member or trustee from a heritage or community group with responsibility to develop and deliver fundraising activities for a heritage project, museum or other organisation.

Giving to Heritage – Participant Survey

We need you to take our short survey to assess the impact of the entire Giving to Heritage programme on the individuals and heritage organisations participating in the training. Gathering this evidence is crucial for supporting future programmes to help the heritage sector to be more financially resilient and better manage its heritage offer.  We need everyone who has benefited in the programme to complete the survey – even if you responded to the survey last year. Take the survey here.

All survey participants will have a chance to win 12 months individual membership with the Institute of Fundraising (normally worth £126).

Last year’s survey found that Giving to Heritage achieved its objectives during the first phase of the programme. Consilium Research & Consultancy undertook independent evaluation and a copy of the report is available to download here.


Do I qualify to attend? 
The workshops are primarily aimed at those who have little or no experience in the types of fundraising covered by the workshops. It is not necessary to be a member of The Heritage Alliance or be an Institute of Fundraising member to attend.

Are there any other obligations?
Attendees will be asked to provide feedback on progress in applying the training in their organisation after attending a workshop and may also be asked to participate in a final project evaluation by an external evaluator.


What workshop attendees are saying:
Read the evaulation of our programme here

“A brilliant resource for everyone in heritage and should be over-subscribed.”

“Thank you for arranging this inspirational training – the added bonus for me was making a couple of potentially useful local links.”

“Excellent programme with wide range of courses available. Good non-London locations and realistic prices.”


Why we need to engage with philanthropy in heritage.
Over half our respondents in our Giving to Heritage survey generate only 10% or less of their income from fundraising.
Of an estimated £10 billion a year from individual giving, arts and heritage has the lowest number of donors – just 1% of the total.

Flying the Flag for the Cultural Sector. Read here what Martin Kaufman, Martin Kaufman Philanthropy had to say at the Heritage Alliance Debate on 24 June 2014.

Giving to Heritage

The Heritage Alliance

The Heritage Alliance unites 100 independent heritage organisations in England, acting as a powerful, effective and independent advocate for the movement. Read more here

The Institute of Fundraising

The Institute of Fundraising has an unparalleled track record in meeting the professional development needs of the UK’s fundraising workforce, having trained over 25,000 fundraisers to date. Read more here. The project draws on the Institute’s 30 years’ experience of tried and tested practitioner-led fundraising training packages which will be delivered with their existing expertise and infrastructure.

The Heritage Funding Directory

Managed by The Heritage Alliance and the Architectural Heritage Fund, the Heritage Funding Directory is a free, easy to use guide to potential sources of support, financial and otherwise, for anyone seeking to undertake projects related to the heritage of the United Kingdom. Click here to visit the site

Other partners: Can Invest – social enterprise, Community Shares Company.



  • Over £3m raised by heritage projects due to ‘Giving to Heritage’ training

    An independent evaluation on the Giving to Heritage (GTH) programme has reported that heritage projects have raised £3.15m directly attributable to participation in GTH’s affordable fundraising training.


  • Giving to Heritage Training

    The main workshop programme has ended but other training is still available.

    One-to-one-support sessions: Free one-hour sessions with one of our expert trainers.


  • Legacy Fundraising Masterclass, Cambridge, 26 January 2017

    Exciting new venue for this important workshop subject

    Masterclasses are open to experienced fundraisers and GTH delegates who attended the same workshop subject earlier in the programme


  • Fundraising Planning & Strategy Masterclass 1 February 2017

    Workshop 10.00 to 16.30 at the Coffin Works, Birmingham

    Suitable for experienced fundraisers and GTH delegates who attended the same workshop subject earlier in the programme


  • Want to save your local historic pub?

    Community shares may be the answer to saving your local heritage asset

    Come to our special workshop at The Theatres Trust,